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Building lines of communication
Marlborough consulting company delivers
programs to improve relationships
By Bob Tremblay
News Business Writer
In todays business world, the realm of communication can
become a minefield.
How to get your message across without confusing or alienating
someone can almost be as important as the message itself. How you
react to employers, employees or colleagues can have a direct effect
on the success of your company or your position in it.
Helping businesses and individuals navigate safely through this
minefield is the job of Building Blocks Consulting. The Marlborough-based
company provides training, consulting, and coaching services to
its wide array of clients, most of who can be found in academia,
municipalities, and the hospitality industry.
The subjects can include such issues as leadership, team building,
conflict resolution, assertive language, and sexual harassment.
About one third of the firms business deals with the latter.
"There seems to be a lot of demand here because the environments
in many of the industries Im working in tends to be very charged,"
says Michael Goldberg, who founded Building Blocks in July of 2000.
"For example, in hospitality, theres a social element,
but with that comes the risk of crossing the line and saying things
you shouldnt be saying and doing things you shouldnt
be doing."
In police and fire departments, gender issues exist since the environment
is predominantly male, Goldberg says. "In smaller towns, youre
talking about fire departments with 20-25 firefighters at most with
maybe one female. That one female could be the best firefighter
in the world, but she completely changes the dynamic of that department,"
he says. "People are now watching what theyre saying
or in some cases intentionally not watching what their saying. Comments
can be misinterpreted or misunderstood, causing the nature of the
conversation to escalate. We see this type of thing happen all the
time."For example, Goldberg was recently called in to handle
an incident at a Bay State college involving a Hispanic female student
in a classroom setting. "She was surrounded by three or four
male students also of Hispanic dissent. A lot of the dialogue was
in Spanish, so my sense was they felt they could flirt with her
a little bit," he says.
"On the surface it may seem good-natured. What they didnt
know is shes a single mom with a lot going on. She worked
hard to get into the school and she wasnt there to play around.
She had a much more serious outlook on things than they did and
she didnt appreciate the comments. In asserting herself by
saying she didnt appreciate the comments, it just encouraged
these guys to continue their behavior. The teacher didnt know
how to control the situation so she just chose to ignore it."
"I was brought in because (the student) threatened to file
a sexual harassment claim. I counseled with her while investigating
and resolving the situation expediently. The administrators and
faculty in the college got their own education on the impact of
harassment related issues. The school now takes a zero-tolerance
approach with all forms of harassment. I helped them rewrite their
policy and ran training workshops with all staff and students around
that policy, as well as on the practical and legal components. We
had to make sure there were no gray areas."
Failure to do so can be costly, notes Goldberg. "Companies
should be aware that in order to avoid most types of liability (pertaining
to sexual harassment) they need to do three things: Have a sexual
harassment policy in place, have a system to communicate that policy
at least once a year, and conduct a sexual harassment program at
least once every other year," he says. "If you have these
items in place, you eliminate most types of sexual harassment liability."
In the area of assertive language, Goldberg works with clients
on developing the skills necessary to communicate with fellow staff
members in a direct and honest way, focusing on the issue and not
the person. Such skills can build relationships and gain respect.
"At one point I ask the group, Think back to a time
when you communicated something to someone that you work with or
even in your personal life, where in thinking back you could have
handled the situation better, or the outcome was not what you wanted
it to be," he says. "Everyone has an incident like
that. Theyll jot it down. What Ill do next is have them
break up into smaller groups and come up with a dialogue where they
can perform a Take Two. If you had the situation to do over
again, how would you go about doing it? This version is often
very different from the previous version, and well then discuss
the positive outcomes that may have resulted."

Battling Fires, And Inner Emotions
By Scott J. Croteau
News Staff Writer
SOUTHBOROUGH Every year, firefighters are trained to handle
accident scenes and put out fires, but yesterday a guest speaker
taught firefighters how to handle the emotions surrounding the scenarios.
Michael Goldberg, founder of Building Blocks Consulting, has conducted
seminars about leadership and people skills for police departments,
fire departments and businesses for the past eight years.
Last night he told a room of firefighters that they must be able
to control their own emotions and learn to handle people, whether
they are co-workers or residents.
"These guys are great firefighters and they are great at what
they do in terms of task," Goldberg said. "But then when
you get to the emotional side and people skills side, some people
are not always great at that."
Goldberg said firefighters must understand their "emotional
quotient," which is their ability to deal with situations and
emotions effectively.
He gave the firefighters a 27-question survey that tested their
quotient and asked them questions like whether they knew what their
strengths were and if they are flexible in their work habits.
Afterwards, Goldberg discussed the questions and said the emotional
quotient is made up of five parts: self-awareness, self-regulation,
motivation, empathy and social skills. He said being empathetic
and having social skills was important for fire officials, and Chief
John Mauro agreed.
"There have been a lot of times where I have gone to a fire
and had to eventually meet the people who lived there and tried
to ease their minds," Mauro said. "You have to realize
that people in those situations are in a very special situation
and you have to be able to handle their stress. If you can't empathize
with those people, you can't do a good job."
Mauro said this is one of many training sessions he hopes to have
the department undergo and said that while his crew is trained on
how to handle fires, they might not know how to handle people.
But besides helping residents, Mauro said he wanted his firefighters
to be able to deal with each other during difficult situations.
"People on duty spend 24 hours a day with each other and sometimes
there is conflict and friction," Mauro said. "But those
situations can be worked out if you understand the people you are
working with."
Goldberg agreed with the chief and said the fire department is
a "tight knit" unit and conflicts can occur.
Goldberg told the firefighters that their emotions are controlled
by the amygdala. He said the amygdala is a part of the brain that
records emotions, like the first time someone cried after skinning
their knee. He said people can lose control of their emotions in
three different types of situations: having a quick sudden reaction,
having a very strong emotion and doing something completely inappropriate.
He said during those situations the amygdala takes over the brain
and "causes people to do things they normally wouldn't do."
He said firefighters can control these impulses if they understand
their emotions and establish a solid base of social skills.
Goldberg also encouraged the members of the station to become leaders
no matter what rank they were. He said being a leader helps create
a better working atmosphere with others and members of the town.
"You don't need to be an officer to be a leader," Goldberg
said to the crew. "You don't have to be promoted to become
a leader."
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